Daniel Balazs

Daniel Balazs

Product & brand design partner for startup founders. I design to build and launch fast.

Product & brand design partner for startup founders. I design to build and launch fast.

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Ethos

For over 10 years, I've been creating bold experiences that connect brands with their audiences through resonant design.

About

About

About

Journal

How to use tokens in design systems
Design systems are the backbone of consistent, scalable user interfaces. But what powers a design system under the hood? Enter design tokens—the unsung heroes that make systems flexible, maintainable, and cross-platform ready.
Read More
Interaction is the new brand
In today's digital landscape, the distinction between brands and digital products has become increasingly blurred, leading to a fundamental shift in how brands manifest online. No longer confined to static logos and color schemes, brands are now defined by the interactive experiences they offer.
Read More
Smarter design with AI
In the fast-evolving landscape of design, visual product designers are finding a powerful new collaborator—artificial intelligence. No longer just a buzzword, AI is becoming a practical, creative tool that can enhance, accelerate, and even inspire the design process.
Read More
What makes a brand memorable in the digital age
In a world flooded with beautifully designed products, it’s not enough for a brand to “look good.” A memorable brand connects—visually, emotionally, and experientially.
Read More
Where product meets brand
Product design and brand design are often treated as separate disciplines—but when they work together, the result is magic.
Read More
Portfolio is Live!
After months of refining, curating, and a few too many coffee-fueled late nights, I’m excited to finally share my new design portfolio with you!
Read More
Design systems that actually work
Design systems are often talked about as silver bullets—promising speed, consistency, and harmony across teams. But as any designer who's implemented one knows: it’s not just about building a beautiful component library—it’s about creating a system people actually want to use.
Read More
Why good design starts with listening
Before the wireframes, moodboards, or style guides—there’s a much more underrated design tool: listening. Whether I'm working on a brand refresh or a new product feature, the most valuable insights come not from design trends or inspiration decks, but from conversations. Listening to users. Stakeholders. Developers. Even non-designers who just get the business.
Read More
How to use tokens in design systems
Design systems are the backbone of consistent, scalable user interfaces. But what powers a design system under the hood? Enter design tokens—the unsung heroes that make systems flexible, maintainable, and cross-platform ready.
Read More
Interaction is the new brand
In today's digital landscape, the distinction between brands and digital products has become increasingly blurred, leading to a fundamental shift in how brands manifest online. No longer confined to static logos and color schemes, brands are now defined by the interactive experiences they offer.
Read More
Smarter design with AI
In the fast-evolving landscape of design, visual product designers are finding a powerful new collaborator—artificial intelligence. No longer just a buzzword, AI is becoming a practical, creative tool that can enhance, accelerate, and even inspire the design process.
Read More
What makes a brand memorable in the digital age
In a world flooded with beautifully designed products, it’s not enough for a brand to “look good.” A memorable brand connects—visually, emotionally, and experientially.
Read More
Where product meets brand
Product design and brand design are often treated as separate disciplines—but when they work together, the result is magic.
Read More
Portfolio is Live!
After months of refining, curating, and a few too many coffee-fueled late nights, I’m excited to finally share my new design portfolio with you!
Read More
Design systems that actually work
Design systems are often talked about as silver bullets—promising speed, consistency, and harmony across teams. But as any designer who's implemented one knows: it’s not just about building a beautiful component library—it’s about creating a system people actually want to use.
Read More
Why good design starts with listening
Before the wireframes, moodboards, or style guides—there’s a much more underrated design tool: listening. Whether I'm working on a brand refresh or a new product feature, the most valuable insights come not from design trends or inspiration decks, but from conversations. Listening to users. Stakeholders. Developers. Even non-designers who just get the business.
Read More
How to use tokens in design systems
Design systems are the backbone of consistent, scalable user interfaces. But what powers a design system under the hood? Enter design tokens—the unsung heroes that make systems flexible, maintainable, and cross-platform ready.
Read More
Interaction is the new brand
In today's digital landscape, the distinction between brands and digital products has become increasingly blurred, leading to a fundamental shift in how brands manifest online. No longer confined to static logos and color schemes, brands are now defined by the interactive experiences they offer.
Read More
Smarter design with AI
In the fast-evolving landscape of design, visual product designers are finding a powerful new collaborator—artificial intelligence. No longer just a buzzword, AI is becoming a practical, creative tool that can enhance, accelerate, and even inspire the design process.
Read More
What makes a brand memorable in the digital age
In a world flooded with beautifully designed products, it’s not enough for a brand to “look good.” A memorable brand connects—visually, emotionally, and experientially.
Read More
Where product meets brand
Product design and brand design are often treated as separate disciplines—but when they work together, the result is magic.
Read More
Portfolio is Live!
After months of refining, curating, and a few too many coffee-fueled late nights, I’m excited to finally share my new design portfolio with you!
Read More
Design systems that actually work
Design systems are often talked about as silver bullets—promising speed, consistency, and harmony across teams. But as any designer who's implemented one knows: it’s not just about building a beautiful component library—it’s about creating a system people actually want to use.
Read More
Why good design starts with listening
Before the wireframes, moodboards, or style guides—there’s a much more underrated design tool: listening. Whether I'm working on a brand refresh or a new product feature, the most valuable insights come not from design trends or inspiration decks, but from conversations. Listening to users. Stakeholders. Developers. Even non-designers who just get the business.
Read More
How to use tokens in design systems
Design systems are the backbone of consistent, scalable user interfaces. But what powers a design system under the hood? Enter design tokens—the unsung heroes that make systems flexible, maintainable, and cross-platform ready.
Read More
Interaction is the new brand
In today's digital landscape, the distinction between brands and digital products has become increasingly blurred, leading to a fundamental shift in how brands manifest online. No longer confined to static logos and color schemes, brands are now defined by the interactive experiences they offer.
Read More
Smarter design with AI
In the fast-evolving landscape of design, visual product designers are finding a powerful new collaborator—artificial intelligence. No longer just a buzzword, AI is becoming a practical, creative tool that can enhance, accelerate, and even inspire the design process.
Read More
What makes a brand memorable in the digital age
In a world flooded with beautifully designed products, it’s not enough for a brand to “look good.” A memorable brand connects—visually, emotionally, and experientially.
Read More
Where product meets brand
Product design and brand design are often treated as separate disciplines—but when they work together, the result is magic.
Read More
Portfolio is Live!
After months of refining, curating, and a few too many coffee-fueled late nights, I’m excited to finally share my new design portfolio with you!
Read More
Design systems that actually work
Design systems are often talked about as silver bullets—promising speed, consistency, and harmony across teams. But as any designer who's implemented one knows: it’s not just about building a beautiful component library—it’s about creating a system people actually want to use.
Read More
Why good design starts with listening
Before the wireframes, moodboards, or style guides—there’s a much more underrated design tool: listening. Whether I'm working on a brand refresh or a new product feature, the most valuable insights come not from design trends or inspiration decks, but from conversations. Listening to users. Stakeholders. Developers. Even non-designers who just get the business.
Read More