TRAS is a hungarian hand-made fashion brand for sporty, but well-dressed women. The brand focus is on the simplicity and the pure elegance of the outstanding clothes. There is also a TRAS-home sub-brand where consumer can find typography pillows.
I created a new brand name, identity and website system that focused on the clothes of TRAS. The use of fullscreen images on the homepage helped to communicate the purity of hand-made dresses. Logo built around bespoke type of reduction and elemental form as a consistent weight, stencil cuts, geometric shape, simple serif typeface. A black and white colour palette, overlays and rectangular shapes in perspective.