CZAAR is the fashion of grown women. A strong, self-consuming fashion conscious woman, the person wearing the garment, where the woman is always the most important factor.
I created a new brand name, identity and website system that focused on the clothes of Czaar. To reflect the high-end but hard-working nature of the brand, a strong copper foil was implemented across all marketing material. Paired with a neutral colour palette, this communicated quality without telling who Czaar is.